Behind the scenes

How we work

Directed by people. Powered by AI.

展開 (tenkai): development, unfolding. This is how a video unfolds with us.

A video doesn't come out of a single prompt. We use AI openly, but the process is what counts: the decisions are ours and we review them with you at every stage.

1. 01

   Research

   We learn your business, your audience and the references in your sector.

2. 02

   Script and storytelling

   We write the story and the script. You approve them before anything is produced.

3. 03

   Art direction

   References, palette, typography and tone. We lock the look before generating.

4. 04

   Production

   We combine several tools (generated image and video, 3D, motion graphics and code) shot by shot. We discard and redo until it fits.

5. 05

   Editing and post-production

   Rhythm, colour, sound and versions for every format.

6. 06

   Review and quality control

   We review it with you and adjust before delivery.

Transparency

What is real and what is generated

In every proposal we tell you which part is your real footage and which part is generated, and what is worth labelling on each platform.

Our limits

What we don't do

We don't generate results, testimonials or before/after shots that simulate reality.